SEO CASE: $100K in One Month. Single Page. GEO: Turkey
- Niche: iGaming
- GEO: Turkey
- Website Type: Monobrand (Single Main Page)
How It Was Implemented
1. Initial Stage: Selecting Drop Domains
To ensure a fast launch, the decision was made to use drop domains. Considering the instability of Google's ranking algorithms for such domains, it was decided to work with several sites simultaneously to increase the likelihood of at least one achieving successful rankings.
Five drop domains were purchased at a total cost of $1050. The themes of these domains varied (regular blogs and three branded online stores), but none were related to gambling. The key selection criteria were the language of the content and the presence of stable organic traffic..
2. Content Preparation
Each site was assigned to a Turkish copywriter, who was provided with a technical task to write approximately 1500 words of content for each site.
3. Technical Implementation of the Websites
The websites were launched without additional preparation of the drop domains, recovery of content from web archives, or gradual topic changes. All resources were built using simple HTML templates without an admin panel, and the content was uploaded directly via the server.
The technical parameters were optimized for maximum efficiency:
- PageSpeed: 100 points.
- TTFB (Time to First Byte): 20 ms for users in Turkey.
All 404 pages with incoming links were redirected to the homepage, which featured new content and a brand description.
4. Indexing and Ranking
To accelerate indexing, additional traffic (approximately 20,000 users per site) was generated. By the next day, one of the sites began ranking for low-frequency and mid-frequency keywords in positions 15–20. The remaining four sites were indexed by Google but did not achieve any rankings in search results.
We decided to focus our efforts on the one site that showed potential and concentrated on its promotion.
Active SEO Promotion
The foundation of the backlink profile consisted of links from hacked websites, due to their relatively low cost and the ability to scale quickly. During the first week, over 5,000 links of various types were built:
- Blog posts;
- Links from homepage pages;
- Sitewide links.
No further work was done on the content; instead, we continued increasing the volume of backlinks.
Each week, the site received an additional 5,000–7,000 new backlinks.
By the beginning of the second week, the site achieved top-10 positions for high-frequency keywords and saw a significant boost in rankings across all low-frequency and mid-frequency keywords.
Recognizing the potential of this site, we allocated all resources to push high-frequency (HF) keywords to the top position.
By the end of the second week, we reached the top 1 position for most low-frequency (LF) and mid-frequency (MF) keywords and secured the 3rd position for HF keywords.
For the first time in years of SEO, we observed a direct correlation between the number of backlinks and rankings.
By the beginning of the fourth week, the primary keyword finally reached the top 1 position, surpassing the main competitor. The number of conversions skyrocketed to an extraordinary level.
As of now, the site has over 25,000 backlinks and remains in top positions, so we have no plans to stop.
From the very first day, the site consisted of only one page: the homepage.
IMPORTANT:
After achieving initial rankings, we purchased additional traffic for the site daily, ensuring it was continuous and uninterrupted.
Financial Overview
Since the site ranked for low-frequency (LF) and mid-frequency (MF) keywords in its first week, it naturally generated traffic and began earning revenue:
- Week 1: $2,035;
- Week 2: $14,630;
- Week 3: $30,525;
- Week 4: $58,300.
It’s important to note that during the first three weeks, the site had not yet reached the top rankings for the most competitive high-frequency (HF) keywords. This only occurred in the fourth week when we surpassed the main competitor.
Clicks, Registrations, and Deposits
- Total Clicks: 227 293 (80% of all site clicks);
- Registrations: 9 711 (4,64% of clicks);
- First Deposits: 1 918 (19,75% of registrations).
It’s worth noting that the click-through rate from the site to the referral link is very high, while the registration rate is relatively low. However, the conversion rate from registrations to deposits compensates for this imbalance.
Why is this the case?
Many users click on the referral link, see a brand different from the one they were looking for, and leave without registering (this is known as cross-branding, where a user searches for one brand but lands on another). However, those who do register are significantly more likely to make their first deposit. This dynamic encapsulates the essence of monobrand websites.
Why not send traffic directly to the brand? Because only a few brands are willing to purchase their own branded traffic, while most prohibit affiliates from driving such traffic to them. If they detect that you’re doing this, your affiliate account will be blocked at the very least
Total Revenue
All traffic was monetized at a CPA rate of $55 (depending on the affiliate partner).
In total, we achieved: 1,918 FTD = $105,490.
Yes, that’s correct—over 28 days, a single-page website generated $105K in revenue.
Choosing an Affiliate Program
Our affiliate managers, with over a year of experience working in Turkey, tested dozens of different partners and identified one with the best conversion rates at the time. While we won't disclose the partner publicly, feel free to reach out to our manager if needed, and they will share the information with you.
Investments
SEO is not free—building a significant number of backlinks requires money, people, and time.
Here’s the breakdown:
- Drop Domains: $1050;
- Content: $350;
- Links: ~$21 000;
- Other Expenses: ~$2 600 (salaries, traffic, etc).
Total Investment: ~$24,000.
Conclusions
As the saying goes: "There’s no money in SEO." But in reality, this case clearly demonstrates that with a well-planned SEO approach, even a single-page website on a drop domain can become a powerful source of traffic and revenue.
- Leverage drop domains: They worked before, and they still work. This approach can significantly accelerate a site's ranking.
- Build links: Don’t hesitate to create a large number of diverse backlinks—they remain the primary ranking factor in Google.
- Focus on links over content: While content is important, backlinks are even more critical. Instead of obsessing over creating perfect content, focus on finding ways to acquire more links.
- There’s still money in SEO: This is the key takeaway. The most important thing is to be willing to experiment and test different hypotheses. Think bigger—there are still many entry points in the iGaming niche, even in 2025.
P.S. It’s not all as simple as it seems. This case has a flip side, which we’ll discuss in detail later.